My first impression of elf's Matte Lip Color. Check it out and let me know what you think in the comments section!
e.l.f. Studio Matte Lip Color Rich Red #82466 (LINK)
I wouldn't consider the e.l.f. Studio Matte a true "matte" lip color. If you would like a true matte lip color try MAC Retro Matte - Ruby Woo.